Well-Built Practice
Join the waitlist

Opening January 2027 · First 50 founding members lock in $49/month

A full caseload, at your full fee.

A community for licensed therapists in their first years of private practice, learning the business side that clinical training never covered.

  • Founding price, locked for as long as you stay
  • Free Leaving Insurance Checklist the moment you join
  • Early access in January 2027, before we open to the public
Your weekMon–Fri
MonTueWedThuFri 9am10am11am1pm2pm
For US therapists in solo private practice:CounselorsMFTsClinical social workersPsychologists

The short version

What Well-Built Practice is, in about a minute

Learn the business side of private practice.

Join the free waitlist

Captions on screen. Statistics sourced on screen.

Sound familiar?

You're a good therapist. Nobody taught you to run a business.

"I've been in private practice for two years and I still have open slots every week."

"I charge less than I should, because asking for my full fee feels like too much."

"I want to leave my insurance panels, but I'm afraid my caseload will disappear."

"Every quarter, the taxes catch me off guard."

"I spend my evenings on notes, billing and admin that nobody pays me for."

"I can't take a week off without losing a week of income."

None of this is a clinical problem. It's the business side of private practice, and it can be learned.

You're not imagining it

What therapists in private practice report

From two of the largest recent surveys of US private-practice therapists.

47%

say marketing and getting visible is the hardest part of starting a practice.Heard, 2026 Financial State of Private Practice (1,950 practices)

25–35%

less per session from insurance than from private-pay clients.Heard, 2026 Financial State of Private Practice

54%

say taxes are their number one business headache.Heard, 2026 Financial State of Private Practice

74%

say paperwork and compliance take more of their time than anything else.Heard, 2026 Financial State of Private Practice

68%

of burned-out therapists can't take time off without losing income.SimplePractice & Heard, 2026 Clinician Well-Being Study (862 practitioners)

67%

feel alone making business and money decisions for their practice.SimplePractice & Heard, 2026 Clinician Well-Being Study

The insurance gap

The same hour, paid very differently

Average payment per session across more than 245,000 clinicians.

Insurance
$99.75
Private pay
$139.75
SimplePractice, 2025 State of Private Practice

That's $40 a session. Across 20 sessions a week for 46 weeks, it adds up to $36,800 a year.

How it works, with example numbers. Try yours in the calculator.

The Practice Gap Calculator

Put in your own numbers and see what the gap and your open slots add up to each year.

$
$
Insurance gap per year$37,950
Open slots at your full fee, per year$36,800

An illustration of your own numbers, not a prediction or a promise of earnings.

The path

From open slots to a full caseload, one step at a time

A clear order to work through, with a milestone at each step that the community celebrates with you.

  1. Foundations

    Know who you help and what you charge.

    Your full fee, set

  2. Get found

    Be visible where private-pay clients look.

    Profile, site and referral partners live

  3. Convert

    Turn inquiries into booked clients at your fee.

    First private-pay client at full fee

  4. Run the business

    Money, taxes and admin under control, from day one.

    Quarterly-tax system in place

  5. Full, and beyond

    A full caseload, and a choice about what's next.

    Full caseload

What's inside

A step-by-step program, live coaching and peers who get it

Short video lessons, each with one template and one clear action. Business education only.

Track 1 · The core promise

The Full-Fee Path

Fill your caseload with the right clients, at your full fee.

  1. 1Your practice, your terms
  2. 2Setting your full fee
  3. 3Getting found: directories, your website, search and AI search
  4. 4Referral networks, with outreach scripts
  5. 5From inquiry to client
  6. 6
    Leaving insurance, when you're readyTapering a panel caseload, superbills, out-of-network benefits and protecting yourself from clawbacks
  7. 7Keeping it full
Track 2 · Taught by specialists

The Business Side

  1. 1Money basics
  2. 2Taxes: quarterly estimates, setting money aside, LLC vs S-Corp
  3. 3Admin and compliance
  4. 4Systems and time
Every week
  • A live call with the Head Coach: one teaching topic, then your questions
  • A monthly admin hour to clear paperwork together
  • Templates you can use the same day
  • Peers at the same stage, so decisions aren't made alone
Coming later

Solo to Group

Your first hire and building a team, for when your caseload is full.

Business education only. We don't teach clinical work or offer supervision, and we never ask about clients.

Founding members

Join the waitlist and lock in founding pricing

Doors open in January 2027. Founding prices are for the waitlist, they're limited, and they stay locked for as long as you're a member.

Best priceFirst 50 members
$49/month

or $490 a year

Members 51–100
$69/month

or $690 a year

After the first 100
$99/month

Standard price

Is this for you?

Built for one kind of therapist

A good fit if you

  • Are licensed in the US (LPC, LMHC, LMFT, LCSW, psychologist)
  • Run a solo practice, or are about to start one
  • Want more private-pay clients, whether or not you leave insurance
  • Would rather follow a clear path than piece it together from podcasts

Not a fit if you want

  • Clinical training, supervision or case consultation
  • Guaranteed income or a get-rich-quick plan
  • Someone to run your marketing for you
  • Help scaling a large group practice (that comes later)

Head Coach

A licensed therapist who has built a private-pay practice. Announced before we open.

Faculty of specialists

Monthly masterclasses on money and taxes, marketing and practice systems.

Sourced, not hyped

Every number we share has a source. No income claims, ever.

Questions

Before you join the waitlist

Is this clinical training?

No. Well-Built Practice is business education only: getting clients, setting fees, insurance and billing, money, taxes and admin. There's no clinical training, supervision or case consultation, and we never ask you to share anything about clients.

Do I have to leave insurance?

No. Many members will keep some panels. The program shows you how to add private-pay clients, and, when you're ready, how to leave panels step by step.

What will it cost?

The standard price will be $99 a month. The first 50 founding members pay $49 a month (or $490 a year) and the next 50 pay $69 a month (or $690 a year), locked for as long as they stay.

Is there a guarantee?

Yes. If it isn't right for you, ask within 30 days and we'll refund you in full.

When does it open?

January 2027. The waitlist hears first and gets the founding prices before we open to anyone else.

Does joining the waitlist commit me to anything?

No. It's free. We'll email you when we open, and you decide then. You can unsubscribe at any time.

How much time does it take?

Lessons are short (5–10 minutes), each with one action. The weekly live call is about an hour and is always recorded, so you can watch later.

I'm not licensed yet. Can I join?

It's built for licensed therapists who are starting or running a solo practice. If you're close to licensure and planning your practice, join the waitlist and we'll let you know if it's a fit.

Build the practice you trained for

Opening January 2027. Join the waitlist for founding-member pricing, early access and the free Leaving Insurance Checklist.